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In recent years, the cannabis industry has experienced a significant transformation, with the emergence of innovative products...

Find 5 easy ways to maintain and properly store your cannabis flower after purchasing from a dispensary.

Athletic, or daily performance is a complex interplay of physical, mental, and emotional factors. Regardless of what you are performing,...

As brands of the American Fiber Company, we are honored to be veteran founded, and we are grateful to have veterans on our team. As...

Cannabis, a versatile plant with a rich history, contains several components that contribute to its diverse range of uses. From the stem...

Cannabis, also known as marijuana, has been a part of human culture for thousands of years. It has been used for medicinal, spiritual,...

Mental health is a crucial part of our overall well-being and it affects how we think, feel, and behave. It is important to prioritize...

April 20th, or 4/20, is a special day for many cannabis enthusiasts around the world. This date has become synonymous with the...

I sat down to write about the importance of doing the “hard shit” in life as a method for growth with the inspirational voices of a few...

Early in this business-building adventure, an advisor asked me if I was building a CPG brand or a community. My answer was simple, Valor...

The path of life is rarely linear or connected. So, preparing yourself for the ebb and flow is crucial to achieving your goals and...

We all face challenges when it comes to setting and reaching our goals. Whether it’s something small like creating a healthier day to...

A different perspective on New Years Resolutions. How to create goals that are built for you to achieve!

How to create the most optimall wellness routine with natural products, vitamins, and excercise.

The Ongoing Struggle of CBD Consumers CBD use is on the rise! As a consumer, it is fun to have so many CBD products to choose from,...

Written by Albie Masland, Valor Craft Performance President and #CANJAM participant. Endurance. Friendship. Joy. Impact. The first ever...

We all know and love the word sleep. It is essential for our physical and mental functioning each day. It has the power to fight off...

It Occurs More Often Than You Think Let’s start with saying...it’s okay, it happens, you are not the worst dog parent in the world, but...

No disrespect if you’re more of a “Lowe’s Household” vs. a “Home Depot Household” - we like both over here at VCP. However, in a battle...

With a passion for challenge and human connection, Albie seeks to bring wellness wherever and however his path may lead. With 10+ years...