Valor Craft announces support for Sierra Delta’s canine Life Buddy Program for veterans

As part of our ongoing efforts to relieve the pain, stress, and agony of past and present military personnel – and now, their service dogs — Valor Craft Cannabis will donate 50% of the profits from a new line of CBD products to Sierra Delta, a Madison, WI-based nonprofit that provides veterans with access to approved dog training and community through its innovative Life Buddy Program.

The co-branded line of Valor Craft and Sierra Delta products, which are made from premium blended Colombian oils – and Jamaican-grown cannabidiol (CBD) products, includes a THC-free product for those still serving; and a line for the Life Buddies and service dogs, along with its standard premium full-spectrum CBD oil product. The full line of products can be found at

“As a fellow veteran-owned business, we are honored to have the opportunity to support Sierra Delta’s mission,” said American Fiber CEO James Brobyn, a combat veteran. “We want to help them achieve their goal of serving 1,000 Veterans with Life Buddies this year — the same amount as all other U.S. service dog organizations combined.”

“We appreciate American Fiber’s support of our efforts to provide the assistance veterans need when returning home,” said Sierra Delta Founder and CEO BJ Ganem, a Marine who was severely injured by an IED attack in Iraq in 2004. “Both Sierra Delta and American Fiber are committed to helping soldiers transition back into society, and we’re proud to partner with them.”

At American Fiber, we focus every day on helping veterans who are struggling with their return to civilian life. Sierra Delta focuses on providing veterans with the resources they need to build and maintain their relationships with their dogs. American Fiber also wants to empower family members, although we also want to help alleviate the physical and emotional pain and discomfort of people who have turned to – or are thinking about turning to – the use of dangerous opioids.

Valor Craft is just one arm of American Fiber Company, which has an e-commerce site, dispensaries in Michigan with another one coming soon to Delaware, and relationships with other retail operations around the United States. We are a private multi-state cannabis and CBD-products company committed to removing the stigma associated with cannabis. It focuses on all aspects of the industry from seed to sale — cultivation, import, distribution, research, product development, and retail.

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